Module 1: SEO Fundamentals

Introduction to SEO, search engine algorithms, keyword research, and competitor analysis.

Module 2: On-Page SEO

Meta tags, URL optimization, header tags, Local SEO, and Google My Business.

Module 3: Content Optimization

B2C strategies, EEAT & YMYL concepts, image/video SEO, featured snippets, and Google Discover.

Module 4: Technical SEO

Core web vitals and site speed, structured data, robots.txt, pagination, XML sitemaps, canonical tags, redirections

Module 5: Link Building

Internal linking, backlink analysis, white-hat strategies, and handling penalties.

Module 6: Strategy & Future Trends

Creating SEO strategies, measuring KPIs, reporting, AI in SEO, answer engine optimization, and future of SEO.

Module 7: Social Media Marketing Basics

Introduction to social media marketing, Facebook marketing basics, differences between profiles, pages, and groups, creating pages, and connecting Instagram to Facebook.

Module 8: Advanced Facebook and Instagram Advertising

Page building, Meta Ads Manager, campaign objectives, Business Manager, Meta Pixel setup, retargeting methodologies, and tools for efficient campaign management.

Module 9: Multi-Platform Social Media Campaigns

LinkedIn Campaign Manager and Insight Tag, Twitter Ads, Snapchat Ads, an introduction to email marketing, and essential social media marketing tools.

Module 10: Google Ads Foundations

Introduction to Google Ads, goals and types of campaigns, ad formats, networks, devices, ad delivery options, metrics filters, and keyword research strategies.

Module 11: Campaign Execution with Google Ads

Creating and managing search, display, shopping, YouTube, local, discovery, and smart campaigns. Ad formats and guidelines, ad account dashboards, and campaign metrics.

Module 12: Advanced Google Ads Techniques

Ad copy creation, extensions, placements, CPM and branding, manual placements, bidding and budgets, conversion tracking, remarketing campaigns, and video marketing strategies.

Capstone Project

Real-world SEO project, collaborative problem-solving, and final presentations.

Bonuses

Interview tips, career advice, and  tutorial on essential digital marketing tools and resources.

This course blends theory with hands-on practice to equip learners with comprehensive digital marketing skills.